January 15 was marked by the premiere of Plural and TVI’s new telenovela, “Cacau”.
In the morning, at Plural’s studios, there was a press visit to the recording sessions, where journalists had the chance to see what goes on in the studio and get a feel for the actors who would be joining in later to celebrate the start of the soap opera. This was followed by a press junket with the cast, crew, press and management. Finally, there was a toast to the premiere of this project.
At 7 p.m., all those involved in the project gathered for a celebratory moment to see the first episode first hand, which featured a surprise performance by Syro, who together with Giulia B voices the telenovela commercial.
The presentation event took place at the NAU Palácio do Governador hotel and was attended by most of the cast and the media.
In addition to the actors and actresses who play the characters in “Cacau”, Pedro Morais Leitão, CEO of the Media Capital Group, José Eduardo Moniz, General Director of TVI, Piet Hein Bakker, General Director of Plural Entertainment Portugal and Gabriela Sobral, Director of Content and Production at Plural Entertainment were also present.
This was the “kick-off” for “Cacau”, which made its debut at the top of the ratings with an average of 862,000 viewers and a 19.5% share.
Matilde Reymão, José Condessa, Alexandra Lencastre, Paulo Pires, Fernanda Serrano, Inês Castel-Branco, António Capelo and Diogo Amaral, among many others, flesh out the story that is a gripping saga of family secrets, clandestine loves and sacrifices, all sweetened by the irresistible taste of chocolate and the magic of the cocoa plantations.